July 12, 2023

Q&A: You Gotta Feel It

Q&A: You Gotta Feel It

Josh answers listener questions about category creation.

  • My boss, the VP of marketing, wants to test everything, even an Instagram story, and I think it's making us late to get content out. Have you dealt with this?
  • What are the main signs that a Category POV is not working?
  • Is designing a category sort of putting the cart before the horse?

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