April 11, 2023

Q&A: Always Be Category Designing

Q&A: Always Be Category Designing

Josh answers listener questions about category creation.

  • Who are your biggest mentors and influences?
  • You work for a lot of startups. Is business slow?
  • Should my company design a category now for cheap? Or wait until we hopefully secure our next round of funding?
  • My company offers a complex product with different use cases. Why do I need one strategic narrative?

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