Michael Jeter | Zapier

Josh talks to Michael Jeter, creative director at Zapier.

Michael shares his process for leading Zapier through a major strategic and visual redesign. Some highlights:

• The one thing every business person must know about brand design.
• Michael’s process for curating a creative brief that leads to better work.
• The evolution of design in tech.
• Creating brands that business people and creatives both dig.
• Redesigning Zapier’s brand in, amazingly, 3 weeks.

Subscribe to our newsletter here: categoryfirst.substack.com