Five Lessons From Successful Category Launches

In this episode…

We  dive into the most important moment in the life of your category: Launch Day. 

If you follow our five lessons, you will be miles ahead of most category launches. You may also find something else happens. Something remarkable: Your whole company working together in a way they haven't before. Here’s a quote from Josh: 

“Category Launch unites your people around a powerful origin story. It plants an unbelievable truth at the heart of your business.”

What Are The Five Category Launch Lessons? 

1. If it’s not news, it doesn’t work.

2. Employ these three essential story points.

3. If your product team thinks of launch day as a marketing event, you’ve already lost.

4. Doing hard things proves your commitment.

5. Throw some elbows.

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